India may not have won last night… but sattuvita surely did win the hearts of many! Being a new brand in the market its is important to do all that is possible to increase brand awareness and product knowledge, with such humble intentions the decision was taken to be a part of the 2nd International Yoga & wellness Exhibition – Yogshala 2017. A three-day B2C event held at pragati maidan from 16-18 June dedicated to health, yoga, fitness and wellness based products and services.
Sattu itself is known flour to many in delhi and so are the health benefits of it. However, for the last decades there has not been any innovation to bring the product to the masses in a way that is easy for them to consume or palatable to many, as one of the customers was quoted say “my child says the name sattu itself sounds uncool!” Enter “Sattuvita”, with tremendous efforts, research & development we have created the first sattu ready to mix product line in the market.
India is a land of diversity with an even diverse palate; therefore the range offers 3 flavors of instant soup and 3 flavors of instant drinks to cater to taste of all age groups. For those who are regular consumers of sattu the response has been that of awe, many were pleasantly surprised on both the taste and that such a product has finally come to the market, Mr. Singh was quoted saying “ this is the first time I’ve tasting sattu which has flavor, it is a very innovative product and a great idea.“ For those who were trying sattu for the first time were certainly impressed that sattu can have so many health benefits and at the same time taste delicious.
Acharya Jagdishji founder of the Namo Gange trust, graced the event with his presence and visited every exhibitor. Overall the exhibition was organized very well, with facility for interactions with the right target audience and an opportunity to network with various people in the health and wellness industry. The organizers themselves took the imitative to visit the stalls and assist business owners in connecting with the right authorities to provide further opportunities. Organized ahead of the world yoga day on 21st June the yogshala event was designed to lay emphasis on a healthy lifestyle, with several seminars organized for visitor to educate them on the various aspects of Yoga, Ayurveda and healthy foods and Sattuvtia fit right in by laying an emphasis healthy eating. The outcome and feedback Sattuvita has received was tremendously positive, encouraging and positioning us in the direction to make a big impact one consumer at a time.